One image is worth more than 1000 words. We're still experimenting but getting better and better at it. And we're soooo proud of it :)
We're giving more and more priority to layout, usability and interactivity (which doesn't imply flashy or animated stuff, on the contrary) and the feedback has been amazing so far.
ps: All the stunts I blog about are used in production before a live audience. Please don't try this at home